Thinking about writing a medical clinic newsletter to keep your patients apprised of the latest goings-on in your clinic? Email marketing (newsletters) can be very valuable to all types of business, but particularly medical clinics. After all, who isn’t going to open an email from a doctor?
The main issue people have with writing a newsletter is simply finding the content to fill it up. What should you write about? What do your patients need to hear from you?
I personally find it easiest to work with a newsletter template. This can be set up as needed, or you can use existing ones to create your own newsletter. If you’re using something like Mailchimp or Aweber to send your emails, you can easily find templates on those sites. The reason you want a template is so you can create a branded look for your email marketing.
Next, you need to decide on a schedule for your newsletter. Do you want to send one each week, every other week, or monthly? It’s best not to leave more than a month without contacting your patients. You want to stay fresh in their minds. However, it’s also important to realize what you can feasibly manage yourself. If you are busy at the clinic, you may not have time to write a full newsletter each week. Choose a schedule that you can work with, but continues to make sense for the readers.
What to Write About in a Medical Clinic Newsletter
There’s no end to what you can put in your medical newsletter, but it’s very likely you’ll find it hard to be inspired week after week. With that in mind, I’ve put together a list of ideas to use:
News: Is anything special happening at your clinic? You can share your news, even if it’s just reaching the 1,000th cyst removed or something simple like that. It’s also a great space to let your patients know of any changes in clinic policy.
Introduce staff: Why not highlight one staff member in each newsletter? You can write about their specialty, as well as their personal life, just to give a bit more dimension to the people your patients will encounter in the clinic.
Health: Have some tips to share with your patients? A section on how they can improve their health is a great way to give more information, establish yourself as an expert, and let them know when they should see a healthcare professional.
Science news: There’s always something going on in science. Set up a Google Alert for your area of expertise and give people the opportunity to learn about new technology or breakthroughs in your area.
Links: Go ahead and link out to other sources for your health information. This gives more credibility and helps your patients trust you more.
Reviews: Have you tried something new recently, or read a book that your patients should check out? Write up a review. This is actually a great way to involve your staff, as well, since they may have their own reviews they would like to write.
Events: Do you have an upcoming event? Write about it in the newsletter. Then write a summary of the event once you’ve attended. If it’s something that is open to the public or online, you may want to invite your patients to join you.
Don’t forget to include images in your medical clinic newsletter. People want to see what you’re talking about and they’ll be more invested if you have images to break up the text. Most templates will include spaces for this, as well, so you will easily see where you can insert an image.
If this all seems just too overwhelming with your current workload, remember that we offer newsletter packages that essentially take over the entire process for you. Experience the benefits of email marketing without ever having to write an article yourself.