Now is the perfect time to start looking at chiropractic marketing ideas and content plans. After all, we’ve spent nearly 2 years at home, stuck in uncomfortable chairs, sprawled on beds, and gaining weight. That means chiropractors are more in demand than ever . . . but what would make someone choose your practice over another?
It’s all about putting yourself out there, getting in the search engines, and making a splash. You want to be sure that people know who you are and will think of your clinic when they need help with their back pain, neck issues, and such.
There are two main areas of chiropractic marketing. The first is to let people know you exist. The second is to educate them. Not everyone knows how a chiropractor can help them and they may not even seek you out because they have no idea how you can help them! If you make your services public knowledge, but also focus on how they help your patients, it’s far simpler to get people in the door.
How to Educate Patients with Chiropractic Marketing Solutions
How can you educate people on your services? Here are some of the best ways to do so:
Inform Them Via Social Media
Social media is something that nearly everyone participates on these days, so having your business show up there can be a great way to find new patients and to teach them about the benefits of having a chiropractor. Find out where your patients are and then start posting regularly to that platform or platforms.
Social media posts can either contain a video or image, or they can link back to a blog post that you’ve written indicating the treatment for a specific type of injury. You should always have plenty of content to refer your patients to.
Give Out White Papers or Flyers
Providing a white paper on specific issues that you treat or certain treatment methods, can also be very useful for informing patients of what to expect. They can read in depth information on the various treatments, health conditions, etc. and then decide if they would like to hire you. Even a simple flyer, either digital or paper, will help you with educating those who are thinking of seeing you.
Write Quality Blog Posts
A blog is something that should be on every chiropractor’s list of chiropractic marketing ideas. This is a collection of information that you can send your patients to, link to on social media, and continue to add to. A blog, when done well, can really make your website stand out and is an important part of content marketing.
Sometimes a video can show the world what you can do for them far faster and more efficiently than any words. Try recording a patient’s session (with permission, of course!) to show potential patients how you work. You don’t have to make huge videos with tons of edits, just keep it short and simple . . . for example, you might show how you help someone with tennis elbow by showing a video of the treatment, then use scrolling text to explain symptoms and relief.
Having patients share testimonials is nothing new and has been extremely helpful to many businesses. However, make a point of asking your patients to give specifics, such as what their issue was and how it was corrected. This helps to educate your audience about what health issues can be resolved by a chiropractor. This is also social proof, which is huge in making sure your company is well thought of.
Show Before and After Images
Do you have a patient who is really having severe difficulties? Showing a before and after picture can really help potential patients understand how the treatments help. If you do a series of images or videos throughout multiple sessions, this also helps people understand that it may take time to reach the desired results, which can only help you when explaining the timelines to them.
With these chiropractic marketing ideas, you have plenty of ways to reach out to people and educate them. You can provide them with the information they need to make a decision and even provide them with ways to stretch and prepare for their session at home. This type of marketing is also helpful for giving potential patients a way to connect with you and feel that there are humans behind the brand.
If all of this seems a little too much for you . . . after all, you are running a clinic . . . then let us help you out. Outsource your writing and socila media posts to use and we’ll make sure your patients have plenty to keep up with. Check out our services today.