Many healthcare offices are closing down for a while as this pandemic affects all sectors of business. Just because your doors are closed for the moment, however, doesn’t mean you should stop content marketing. Why is this so important? Let’s take a look at some of the reasons.
1. This Isn’t Forever
Your practice will reopen at some point and it’s important that you stay in the forefront of people’s minds until then. That means posting on social media regularly, updating patients through blog posts or emails, and generally staying active in the public eye. There may not be a lot of actual news, but that doesn’t mean you can’t share useful links and create unique content.
2. Bond with Your Patients
A personal bond with your patients and would be patients will help them stay close to you and all but guarantees they’ll be back once the lockdowns are over. How do you get personal? Share fun facts about yourself and your employees.
For example, you might have your team members pose in funny ways for photos, demonstrate the new method of greeting each other, or share what you’re doing while social distancing. People will love to see the more personal side of your clinic and it can really help them connect.
3. Engage People
Let’s face it, staying indoors most of the time is not a lot of fun. People are looking for ways to interact with others, express themselves, and stay entertained. You can help with this by posting on social media, blogging interesting ideas, and sharing fun facts. Then encourage people to share back. There are more ideas on this post for getting people engaged on your page.
4. Offer Hope and Light
This may sound a little woo-woo, but in times of trouble, people want good news. They want something that is going to make them feel like this whole pandemic isn’t going to go on indefinitely. They need something to cheer them up. Your content can do that. While everyone is sick of hearing about the coronavirus, you can provide some information that will make people feel empowered and strong.
Blogging connects people. If you add in social media, you have a very powerful way to reach you patients when they’re struggling and dealing with a lot. Give them something else to think about and provide them with a way to connect with each other through comments.
5. Let Them Know You’re Here
It’s a time when people tend to feel like there’s nothing left out there for them. The majority of stores are closing down, school is out . . . it can be lonely. Let your patients know that you are still there, even if you’re not actually in the clinic. As long as you are posting and writing, they’ll feel less alone, knowing what is going on.
If you are still up and running as a clinic, you can also let people know what to expect when they book with you. Give them some clarity and let them know that you’re here for them. This can go a long way toward creating a lasting bond and loyalty with your patients.
Everyone is having a difficult time right now and that’s not going to vanish overnight. However, you can continue to build and strengthen your business and increase the connection you have with your patients by making a point of blogging. Even in a pandemic, content is necessary.
Need a hand with your blogging? Ink Your Way is here for you. Learn more here.