The online world is full of conflicting information at this point and there are so many “facts” flying around that it’s tough to figure out what’s true and what’s not. More and more social media sites are starting to fact check posts and memes to ensure fake news isn’t being spread, but what about company blogs?
As a healthcare provider, your blog is an important part of your content marketing. It’s important to use the best quality resources when creating blog posts. Unfortunately, not all writers are that scrupulous and it’s very likely that some will use information from less than reliable sources. If you’re hiring a writer to work on your site for you, be sure they’re using the right sources.
All it takes is one small mistake to lose the credibility that you’ve built over time. And that is exactly what content marketing is about, building credibility and expertise. It’s the main reason many doctors and other healthcare professionals prefer to create their own content.
It just isn’t possible to do your own blogging all the time. You may find that you are stuck on what to write about, or maybe you just don’t have time.
Hiring an expert to work on your content production for you is the best way to ensure you are getting the best quality work for your website. However, if you end up doing it all yourself, remember to link to credible sources.