Creating dental content for your blog is a very important part of content marketing for your dental pratice.
There’s no denying that people are afraid of dentists. When it comes to easing those fears and convincing people to use your dental services, education is key. Your patients need to know what to expect from you and blogging is an excellent way to do just that.
So, what exactly should you blog about if you’re a dentist? Here are a few things you really should be covering on your site:
1. Procedures and How They Work
Your patients are likely worried because they don’t know what to expect. You can relieve some of their fears by offering a full explanation on each procedure that you do. For example, a blog post explaining veneers will give your clients a better idea of how venees work and how they can help them. It’s also helpful in getting patients to decide if the procedure is the right choice for them.
2. Tips for Calming Fears
Since we already know that three quarters of adults in the U.S. are afraid of dentists, it makes sense to give them some suggestions to help ease those qualms. This is also a great time to let them know what you do in your practice to put patients at ease, giving them a reason to choose you for their dental needs.
3. Signs of Dental Issues
Some people will find your site by Googling a specific symptom they have, such as bleeding gums. When they do this, you want to give them information on the signs of specific dental issues and offer solutions. You can explain what causes the symptom they’re experiencing, what other symptoms commonly accompany it, and why it’s important to see a dentist before it gets worse..
4. Dental Care Tips
Make sure everyone knows how to look after their oral health by providing tips on how to do it effectively. Everyone knows that brushing your teeth is important, but do they know the right techniques? Share how important it is to floss and how to choose the correct floss for the job. These tips will have your patients taking better care of their teeth and they’ll be more likely to come to you for any problems they may have.
5. Share Stories About Your Employees
When it comes to creating trust, your dental content can help by providing a little insight into your practice. A fun way to do this is to feature a different employee each week or month. Patients will enjoy getting to know everyone a little better and they’ll feel more prepared when they need to come into your practice. They will already know more about those working there.
Dental content marketing is an important part of your practice. Not only will it make your business easier to find on search engines, it also helps you reach more patients.
Need help with your dental content? Check out our blogging plans.